SMART BUILDING EXPO 2019 took place from 13 to 15 November 2019 and has passed the always risky test of being edition no. 2, as the promises of the first show needed to be reaffirmed with unquestionable data and long-term prospects. That is what happened with this past edition—its results are certain. SMART BUILDING EXPO was launched to be and actually is the reference show for ever-expanding industries such as digital infrastructure, IoT, telecommunications, home automation, energy efficiency, and professional audio video applications. Those perfectly combine with security and its leading event in Italy and Europe, SICUREZZA, which was held at the same time.
* Aggregate data SICUREZZA and SMART BUILDING EXPO
Let the Data Speak for Itself
The three days of SMART BUILDING EXPO and SICUREZZA were enlivened by as many as 619 international exhibitors (with a growth of 30% compared to the first edition), global telecommunications operators, and distinctive Italian hi-tech companies and start-ups with a dynamic innovative force. That winning mix attracted , with an increase of 12% compared to the previous edition.
*Aggregate data SICUREZZA and SMART BUILDING EXPO
Completing the Chain
Completing the chain is also testament to the success of SMART BUILDING EXPO 2019, with the top telecommunications companies at the show for the first time. That is an important plus, because quality and inclusive connectivity is a prerequisite for today’s conversation about smart cities and smart buildings.
Mr Luca Baldin, Project Manager of Smart Building Expo
Video by Securindex
SMART BUILDING EXPO and Milan: A Deep Rapport
Together, the city of Milan and SMART BUILDING EXPO are a winning combo. An innovation-focused show for the home and building industry can only be hosted in the ultimate Italian smart city, which is the hub of the metropolitan region where most of the national and international tech companies are. The pairing between the show and its host city is no coincidence and it is key to the event’s success. The many partnerships established with government and business players and especially with SICUREZZA helped, too.
Beside its role as the reference show for its industry, SMART BUILDING EXPO has the character of a forum, and wants to act as an important refresher training event. Such effort was recognized with the many workshops covering the industry’s main topics, also in partnership with top scientific organizations and associations. Politecnico di Milano, ANACI, Anitec Assinform, KNX Italia, EnOcean, Confartigianato e CNA, Federazione ANIE, SIEC, l’Associazione Energy Managers, il Cluster Smart Communities and Tech e Edilportale.
Beside its role as the reference show for its industry, SMART BUILDING EXPO has the character of a forum, and wants to act as an important refresher training event. Such effort was recognized with the many workshops covering the industry’s main topics, also in partnership with top scientific organizations and associations. Politecnico di Milano, ANACI, Anitec Assinform, KNX Italia, EnOcean, Confartigianato e CNA, Federazione ANIE, SIEC, l’Associazione Energy Managers, il Cluster Smart Communities and Tech e Edilportale.
Milano Smart City Conference: An Event Within the Event
There is little difference between a building and a city, which explains how natural it has been for SMART BUILDING EXPO to look beyond the building perimeter and understand how indoor and outdoor technologies are being combined. It was a need highlighted by the upcoming launch of the first 5G applications. Over the 3 full days, 60 outstanding speakers described the recent developments in the smart city area, which is crucial to our economic and social development, and opened up to a future packed with novelty, starting from digital infrastructure, mobility, and territorial monitoring systems. It is a wealth of information that works more as a starting point rather than a conclusion.
There is little difference between a building and a city, which explains how natural it has been for SMART BUILDING EXPO to look beyond the building perimeter and understand how indoor and outdoor technologies are being combined. It was a need highlighted by the upcoming launch of the first 5G applications. Over the 3 full days, 60 outstanding speakers described the recent developments in the smart city area, which is crucial to our economic and social development, and opened up to a future packed with novelty, starting from digital infrastructure, mobility, and territorial monitoring systems. It is a wealth of information that works more as a starting point rather than a conclusion.
SMART BUILDING EXPO is the first Italian show to break the conventional division between trade shows and product shows, and that is thanks to the views shared with Comoli Ferrari, the Italian leading distributor of electronic equipment. The partnership has resulted in a massive engagement of technicians and has included product training course within the spaces of the Forum Comoli Ferrari.
Success on Social Networks
SMART BUILDING EXPO and SICUREZZA have recorded over 28,000 physical visitors, but the virtual ones were far more. The weeks leading up to and those following the show have seen great peaks of interest on all online social channels, either direct or connected to the show and those of the exhibiting companies. ‘A lot of leads, more than 150 over three days. It’s something amazing for a start-up like us,’ said the manager of a company exhibiting at SMART BUILDING EXPO. Data cannot be wrong: unique visitors to the show’s website have grown by 115%, the Facebook page views by 483% and likes by 1,160%, whereas unique visitors to the LinkedIn page have grown by 285% and followers by 157%.
SMART BUILDING EXPO and SICUREZZA have recorded over 28,000 physical visitors, but the virtual ones were far more. The weeks leading up to and those following the show have seen great peaks of interest on all online social channels, either direct or connected to the show and those of the exhibiting companies. ‘A lot of leads, more than 150 over three days. It’s something amazing for a start-up like us,’ said the manager of a company exhibiting at SMART BUILDING EXPO. Data cannot be wrong: unique visitors to the show’s website have grown by 115%, the Facebook page views by 483% and likes by 1,160%, whereas unique visitors to the LinkedIn page have grown by 285% and followers by 157%.
