Why exhibit


SMART BUILDING EXPO is the most important Italian event for home and building automation and system integration. The 2021 edition saw the presence of 45,000 professional visitors from 94 countries and 700 exhibitors with more than 1005 conferences and professional meetings
(Aggregated data SMART BUILDING EXPO and SICUREZZA 2021) .
An event that offers a complete overview of the home automation, audio video, connectivity, technologies for the smart city, BIM and BMS, renewable energy, energy efficiency and HVAC, electrical systems and smart lighting sector , making SMART BUILDING EXPO the ideal place to meet qualified operators, acquire new contacts and customers, increase market leadership, design new businesses and new products.


Special event
Milano Smart City Conference: technologies and services for urban resilience

In 2023, the third edition of the event will take place in cooperation with the Politecnico di Milano. See the 2021 edition

Startup Area: where innovation passes

In the startup area new ideas that will shape the future will meet.

The vocation to innovation of SMART BUILDING EXPO could not but reserve a special attention to the world of startups and innovative SMEs, the real heart of a sector in rapid technological evolution.

Information, updating and professional training

SMART BUILDING EXPO is an event intended for professional growth through conferences, workshops and debates conceived and realized thanks to prestigious collaborations with universities and research institutes, able to offer the horizon of technological evolution but it is also a schedule of professional events dedicated to planners, installers, system integrators and property administrators whose participation involves the issue of training credits.


The location in Fiera Milano guarantees SMART BUILDING EXPO a series of advantages. On the one hand, the exhibition district, one of the most modern in Europe. On the other hand, the concrete possibility for companies to expand their business area through a series of services that only the large exhibition centers worldwide can guarantee:

  • My Matching, a business networking platform to bring together exhibitors and top hosted buyers
  • Turnkey or customized display solutions.
    “All inclusive” packages
  • Pre-registration and customer invitations to support visitor promotion
  • Sponsorships and promotional opportunities
  • Seminars, workshops, conferences, meetings, training, forums
  • Phygital fair
  • Smart Building Italia Magazine available for your promotion at the fair

My Matching

To encourage business networking and support companies in identifying new outlet markets and potential customers, SMART BUILDING EXPO offers its exhibitors MY MATCHING, the online matchmaking service that already before of the exhibition brings together qualified and profiled SELLER (Exhibitors) and BUYER (Visitors) with the aim of creating business contacts in advance and setting an agenda of business appointments to be held at the fair.
MY MATCHING is an interactive and business meeting place: the exhibitor will be able to preview the profiles of new customers, analyze their characteristics and potential with confidence through the online cards and check new opportunities to expand their business, both at abroad than in Italy.

The fair experience becomes “phygital”

If being there is almost a must after having seen each other only through a computer monitor, the emergency has taught us that digital is a precious resource, capable of multiplying the success and fallout of an event.

This is why SMART BUILDING EXPO 2021 will integrate the physical dimension with the digital one, offering a phygital fair experience. New services will be available and, for the first time, through an innovative B2B matching platform, it will be possible to expand the visitor base, but also to extend the business opportunities of companies well beyond the three days of the event.

The security of meeting and doing business in freedom

To ensure visitors, exhibitors and organizers participate in total safety in trade fairs and events taking place within its exhibition and congress centers, the Fiera Milano Group has developed a Protocol to contain the spread of the new coronavirus which defines the procedures for a safe reopening, in full compliance with the health rules and protocols adopted at national level.
Discover more

SMART BUILDING EXPO organizational secretariat – Pentastudio info@smartbuildingexpo.it – tel. +39 0444 543133

For information on exhibition set-up services and for communication support, contact Pentastudioinfo@pentastudio.it – tel. +39 0444 543133

Pentastudio Srl · P.I. 00272010240 · REA VI-113178 · Registro imprese: 00272010240 · PEC: pentastudio@pec.it
Contrà Pedemuro San Biagio, 83 - Vicenza (VI) 36100 · Privacy Policy · Cookie Policy · © 2021 Smart Building Expo. All rights reserved