Loison: four generations of excellence between pastry art and digital vision

There is a fire that has been burning for four generations: the fire of the Loison oven, lit every day to transform simple ingredients into masterpieces of flavor. Flour, butter, milk, and eggs blend with live sourdough—born of natural fermentation and slow processes that last up to 72 hours. The result? Iconic leavened cakes and artisanal cookies that tell a story shaped by passion, patience, and authenticity.

But Loison is much more than a pastry shop. It is a laboratory of ideas that combines tradition and innovation, including on the digital front. For years, the company has embraced an omnichannel model focused on transparency, customer experience, and direct dialogue with clients and partners around the world.

Loison creations are small gestures of beauty and goodness designed to engage all the senses. From the fragrance released when opening a package, to the shapes crafted to capture the eye, all the way to the balance of flavors: every detail is crafted to deliver a multisensory experience that is deep and memorable.

This is Loison.

The partnership on the occasion of Smart Building Expo brings, among one technology and another, the authentic aroma of Italian tradition. A different, yet fully complementary, way of expressing excellence, attention to detail, and the ability to inspire emotion.

For this, we are grateful. Loison: four generations of excellence between pastry art and digital vision.